With some retailers facing PRS (Performing Rights Society) and PPL (Public Performance Limited) fees of up to £400,000 a year for playing licensed music in their stores, one of the UK’s biggest value retailer’s Poundworld today predicts a cost saving of more than £450,000 in PPL and PRS tariffs over the next three years through its partnership with FreedomMusic.
FreedomMusic‘s roll out strategy has been flawless across every site.
Poundworld has made the switch to license free music across its 300 stores nationwide (UK and Ireland), freeing themselves from PRS and PPL license fees. In addition, they now have a fully managed music and in-store messaging solution, ensuring brand continuity across every store. Mark Bamford, retail operations manager at Poundworld comments, “Being able to play music in our stores is important to both our customers and staff, however, we couldn’t justify the huge spend in PRS and PPL fees that’s associated with chart and licensed music. The quality of the music provided by FreedomMusic beat our expectations and our staff and customers are enjoying the variety. FreedomMusic‘s roll out strategy has been flawless across every site.”
Nick Findlay at FreedomMusic commented, “In 2005, PPL – the body that imposes fees and collects payments on behalf of record companies – increased charges that saw tariffs rise by as much as 192% for some retailers. Since then, retailers have been faced with paying extortionate fees in order to play licensed music to their customers and staff in-store. We are thrilled to be working with Poundworld and helping them to save more than £450,000 over the next three years by switching to license free music”
In addition, FreedomMusic has introduced bespoke overhead promotional messaging to the Poundworld stores nationwide which has seen a 12% increase in sales on promoted lines. “The flexibility of FreedomMusic allows us to play different music and messages at varying times throughout the day, allowing us to change this within specific sites across our estate,” Mark comments.