Karali Group who operate and own over 60 Burger King restaurants and a number of cafes throughout the UK have chosen FreedomMusic to supply overhead music and messaging. With some restaurants and cafes paying as much as £3,000 per year in PRS (Performing Rights Society) and PPL (Phonographic Performance Limited) licence fees, The Karali group have made the commercial decision to use licence included music. Noreen Smith, Head of Operations for Karali Group commented on the decision to use licence included music, “We were really impressed with the quality of the music from FreedomMusic. I genuinely couldn’t believe that licence included music could sound so good!”
I genuinely couldn’t believe that licence included music could sound so good!
Research has demonstrated that the use of different genres and tempos can significantly influence diner’s dwell times, so as well as a brand consistency across their sites, Karali’s Burger King restaurants have day-parted playlists that reflect the morning, lunchtime, and evening moods. “Combining the music day-parting feature with FreedomMusic’s brand bespoke messaging has helped us perfect our restaurant customer experience” concluded Noreen Smith.
Since 1996, FreedomMusic founder Nick Findlay has overseen audio marketing projects with many household brands, but admitted, “Some of the creative licence that Karali Group gave us on the Burger King messages was fantastic! Our award-winning creative team delivered some really whacky, effective, and attention grabbing messages that were really well received by Karali Group.”